Jen Dalton

Founder of, Dance Studio Empire

Content from Jen

Over the course of three decades, JEN DALTON has built a dance studio empire from teaching dance in her parents’ garage to owning multiple studios with over 1200 students and teams of 30+ staff.

Jen is a well-respected figure in the industry, renowned for her expertise as a studio owner, business coach, and industry leader. Her straight-talking approach, innovation, and proven methods have helped many turn their passion for dance into successful, profitable studios with impressive growth and revenues exceeding seven figures.

In addition to her background in dance, she has a diverse range of experiences and qualifications. Jen spent 13 years working as a Police Officer in the Child Protection and Sex Crimes Squad, bringing a unique perspective to her work. She also pursued higher education, studying Psychology (PSY111) and Communications (COM120) at CSU, as well as Health and Fitness (SRF40206) and Dance Teaching and Management (CUA50311) to enhance her knowledge and skills.

As an accomplished author, Jen wrote “Teaching Dance Beyond the Steps,” and is host of the podcast “Dance Studio Empire” which focuses on business advice with a mixture of inspiration, motivation plus raw and honest conversations to ensure you are building your studio empire. She is a frequent guest expert at the Australian Dance Festival and Victorian Dance Festival, where she shares her valuable insights with the dance community. Jen’s expertise has also been recognised in publications such as Dance Informa magazine, where she has been featured prominently.

As a business coach, Jen specialises in helping owners navigate the journey towards $1m success, while assisting them in attaining their aspirations and reclaiming their lives.


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